Meghan Markle is being ridiculed for using her friends' Montecito bookshop to sell her struggling lifestyle brand As Ever, with critics telling RadarOnline.com the Duchess of Sussex is "pathetically leaning on her wealthy pals" in a bid to save her faltering business empire.

The 44-year-old Duchess unveiled her first-ever As Ever "pop-up store" in an Instagram Reel, showing herself arranging candles, fruit spreads, and tea blends at Godmothers bookshop – a store co-owned by her close friends, literary agent Jennifer Rudolph Walsh and cosmetics entrepreneur Victoria Jackson . Article continues below advertisement

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