The Delhi High Court ruled Patanjali must remove its ad labeling competitors' Chyawanprash products as "dhokha," stating it constitutes false and misleading commercial speech.

The fundamental right to commercial speech does not cover the dissemination of falsehoods or grant any licence to defame, disparage, or denigrate a competitor, the Delhi high court held, directing Patanjali Ayurved to take down in 72 hours its Chyawanprash commercial branding rival products as “dhokha (deception)”.

A bench of Justice Tejas Karia said an advertisement loses constitutional protection the moment it becomes false, misleading, unfair, or deceptive. It added that Patanjali’s Chyawanprash commercial crossed this line by conveying that all other manufacturers were deceiving consumers.

The 37-page order sa

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