Sales veteran Pia Patatian has used this year’s American Film Market to launch production and sales banner Noora Films.

Alongside unveiling her new company, Patatian has come onboard to handle international rights on alternative period drama “Madfabulous” from BAFTA Cymru winner Celyn Jones (“The Almond and the Seahorse”). Jones directs from the debut feature script by Welsh writer Lisa Baker.

Inspired by the life of the fifth Marquess of Anglesey, “Madfabulous” stars Callum Scott Howells (“It’s A Sin,” “The Beautiful Game”), Ruby Stokes (“Lockwood & Co,” “Rocks”), and Rupert Everett (“Napoleon,” “The Serpent Queen”).

“Madfabulous is a fun, yet inspiring ensemble cast film with a meaningful message,” said Patatian. “Along with our superb partners at Mad as Birds Films and the director C

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