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Up Next • Waitrose has unveiled its Christmas advert starring Keira Knightley and Joe Wilkinson in a festive rom-com themed mini-film • The storyline involves a comedic meet-cute at the Waitrose cheese counter and culminates in a romantic pie-based declaration of love • Directed by Molly Manners, the ad pays charming homage to classics like Love Actually and Notting Hill

Like horses that have bolted, most of the Christmas adverts – John Lewis, Sainsbury’s, M&S – had already arrived before Waitrose issued their 2025 drop. But it’s here and has proven worth the wait.

The high-end supermarket’s festive short, entitled The Perfect Gift, stars Keira Knightley as herself and Jo

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