IDAHO FALLS – Downtown Idaho Falls is taking on a life of its own as new businesses continue to move in. Hollie Albertson is thrilled to be among the tenants in that part of town.

The Idaho Falls woman owns Wild As You, a boutique store with a custom hat and denim bar. It’s opening Nov. 21 inside the old Rogers building at 545 Shoup Avenue, Suite 101. The 1,200-square-foot space, which is still under construction, will offer a design studio where customers can create their own hats or denim jackets. Albertson and her team will then put it together.

“It’ll be available for private parties. We can do bridal showers or birthday parties,” Albertson tells EastIdahoNews.com. “We’re going to have kids’ stuff in here as well.”

Additional items will also be available for sale. Although customers

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