The holiday season hits differently in 2025. Gone are the days of crack-of-dawn Black Friday stampedes and mall parking lot gridlock. The rush happens on screen now: mobile phones, iPads, and laptops, and fingers tapping through tabs, releases, and deliveries.

According to Adobe Analytics, U.S. holiday e-commerce is projected to top $253 billion in 2025, with the majority of Cyber Monday purchases already happening on mobile devices. Online shopping, once a convenience-driven activity for consumers, is now an integral part of consumer/shopping culture in the U.S.

The holiday season hits differently in 2025. Gone are the days of crack-of-dawn Black Friday stampedes and mall parking lot gridlock. The rush happens on screen now: mobile phones, iPads, and laptops, and fingers tapping through

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