In a first-of-its-kind initiative in the country, the Punjab Pollution Control Board (PPCB) has summoned 14 leading national and multinational brands, identified as major contributors to hard-to-recycle plastic waste in Punjab.

The move follows the Plastic Waste Brand Audit-2025, conducted across Amritsar, Bathinda, Jalandhar, Ludhiana, Mohali and Patiala, marking India’s first state-level brand audit of its kind.

The study analysed 6,991 kg of total municipal waste, of which 613 kg was plastic, with 88% of it found to be hard to recycle.

According to the PPCB, 11,810 plastic packets were examined and 14 major brands accounted for nearly 59 per cent of the non-recyclable waste.

PPCB Chairperson Reena Gupta said, “No company will be allowed to pollute Punjab. We will fix accountability

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