SYDNEY, Australia — Secretly Distribution has its sights set on APAC, with the launch of a new regional office.

Based in Sydney, Australia, the independent music group’s APAC activities are led by Max Thomas, who rises to head of APAC, after leading Secretly Group’s APAC marketing and strategy for the past four years.

In that time, Thomas led album campaigns for the likes of Mitski, Bon Iver, Bright Eyes, Faye Webster, Folk Bitch Trio, Khruangbin, Japanese Breakfast, Mustafa, Sharon Van Etten, Toro y Moi, Wednesday and more throughout Australia, New Zealand and Asia.

With Thomas at the helm, Secretly Distribution will focus “on supporting artists and labels throughout the Asia-Pacific region,” reads a statement.

As the company expands its global footprint (Secretly has existing offices

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