SYDNEY, Australia — After a 17-year partnership, TEG makes it official by bringing Twenty3 Live into the fold.

TEG, the Sydney-based live entertainment, data and tech giant, snaps up Twenty3 Live, a leading marketing, media, sponsorship and activation agency.

The so-called “strategic acquisition” further enhances TEG’s in-house marketing and digital capability in its global touring portfolio, and is announced on the eve of AC/DC’s Australian POWER UP tour opener Wednesday night (Nov. 12) at the Melbourne Cricket Ground, produced by TEG Van Egmond.

Through the new agreement, Twenty3 Live’s team of six music marketing professionals move across, led by long-standing marketing director Edwina Tarrant, who joined TEG’s Melbourne office in early October.

Financial terms weren’t disclosed on

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