Field & Stream, the outdoor lifestyle brand whose owners include country singer-songwriters Morgan Wallen and Eric Church , is wading into the streaming TV era.

Field & Stream and media company Outdoor America inked a strategic partnership under which Outdoor America’s free ad-supported streaming television (FAST) channel will be rebranded as Field & Stream TV in late January 2026. The two companies also plan to launch it as a broadcast channel, with details to be announced.

Wallen and Church were part of the investor group that acquired Field & Stream’s assets in 2024 . The launch of Field & Stream TV is the next extension of the company’s media footprint, adding a 24-hour television network to its print publication, website, social platforms and podcasts. The rebranded channel

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