Talk to almost any exerciser about nutrition, and it won’t be long before the subject of protein comes up. That’s because most people, especially lifters, understand the importance of protein and prioritize it in their diet.
In addition, people seeking weight loss are often encouraged to consume plenty of protein. That’s because high-protein foods are:
Satiating
Help stabilize blood glucose and energy
Preserve muscle mass during an energy deficit
Have a high thermic effect (TEF), which increases basal metabolic rate (BMR)
The food industry is also aware of the importance of protein, which is why there are so many high-protein foods on your grocery store shelves. High-protein ice cream, candy bars, chips, cookies, and even protein-enriched breakfast cereals, bread, and pasta are all

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