Michael Willis Heard, the TikTok creator known as “Yes King,” has passed away. His daughter, Mykel Crumbie, shared the heartbreaking news on November 9, 2025, through an emotional social-media post. Michael Willis Heard was famous for his kind and positive videos, where he encouraged people to love themselves and stay confident. While the family has not released an official cause of death, his sudden passing has left fans and followers deeply saddened. Michael Willis Heard was from Elyria, Ohio. He became a popular TikTok creator through his motivational videos on the account @loveandlighttv. His catchphrases “Yes King” and “Love yourself” made him a fan favorite. Michael Willis Heard was more than a creator, he was also a life coach and pastor-type figure who spoke about self-worth

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