Apple on Tuesday announced a new collaboration with renowned Japanese fashion house ISSEY MIYAKE to launch the iPhone Pocket. The iPhone Pocket is a minimalist, 3D-knitted pouch designed to carry your iPhone, AirPods, and other everyday essentials. The pouch or sock has been subjected to several social media memes and conversations since announcement. However, there is much more to this collaboration.

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The partnership marks a nostalgic reunion between the two brands, which dates back to the 1980s when ISSEY MIYAKE created the iconic black turtlenecks worn by Steve Jobs. Those turtlenecks became synonymous with Jobs, and now, decades later, ISSEY MIYAKE has once again created an accessory that features Apple’s signature blend of design and

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