During the 2023-2024 NBA season, Anthony Edwards became one of basketball’s most talked-about players, per SI. His mix of swagger and skill captivated fans, helping his debut shoe, the AE1, sell out immediately. His confident southern charm made him one of the league’s most marketable young stars, leading brands to line up for partnerships. Sprite was one of them.

The beverage giant, which has long maintained deep ties to hip-hop culture and the NBA, tapped Edwards as the new face of its Winter Spiced Cranberry campaign. Rebranded as “Anta Claus,” Edwards took over the commercial spotlight once held by LeBron James . In the 60-second ad, he delivers Sprite Cranberry to holiday parties in a flying convertible pulled by “eight tiny wolfdeer,” a playful nod to his Minnesota Timberwolve

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