Expanding British fashion retailer AllSaints has a new CFO with the appointment of Sean Trend to the key finance role. The company has also filed its accounts for its US subsidiary.

First the CFO appointment. Trend will join the group in February 2026, and will replace Elaine Deste who’s retiring after nearly six years in the role.

He’ll join from ASOS where he’s held a variety of senior executive roles since joining the business in 2017, including director of finance, SVP strategy & insights, SVP North America, and MD of the UK & US.

CEO Peter Woods said he “has a fantastic mix of hugely relevant financial, operational and management experience, much of it in the fashion sector and also across the key regions in which we operate. I am confident that he will fit in brilliantly in our

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