Join Vogue Business senior trends editor Lucy Maguire on Thursday 11 December for an off-the-record conversation with fellow Executive Members (previously referred to as Advanced Members) on how to connect with each generation of consumers. Based on Vogue Business ’s thought leadership in consumer behavior, from our Generational Breakdown series, to our Gen Z Broke the Marketing Funnel report, this session will unpack the unique traits and needs of Gen Alphas to Baby Boomers.

Connect with likeminded professionals for an in-depth discussion on the factors shaping each generation’s shopping behaviors and how to build resonance with intergenerational consumers.

To maintain an engaging and personal atmosphere, participants are encouraged to have their cameras on, and come with questi

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