Yum Brands has announced that it is reviewing strategic options for its flagship pizza brand, Pizza Hut. In a statement last week, CEO Chris Turner indicated that the brand faces persistent challenges that may require measures beyond the current corporate structure to unlock its full potential. While no timeline has been set, potential options could include a sale, partnership, or stake divestment.

Pizza Hut, founded in 1958, has long been a staple alongside Yum’s other brands, KFC and Taco Bell. Despite its legacy, Pizza Hut has struggled to keep pace with competitors, most notably Domino’s, founded just two years later in 1960. While the brand still enjoys a loyal customer base that appreciates its traditional pizza offerings, declining market performance has prompted Yum to consider st

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