“The camera eats first.”

A decade ago, that phrase might have been a joke about influencers and their avocado toast. Now it’s a shorthand for how every corner of life—dinners, cleaning , milestones, even grief—can be packaged for public consumption. We live in a world where intimacy has become inventory, where the difference between living and posting is often just a matter of lighting.

The rise of the creator economy has blurred the line between the personal and the performative. What was once private—a positive pregnancy test , a baby shower, a child’s first day of school—has become brand content. For many creators, the more intimate the moment, the more lucrative the post. The financial incentive to share has turned the private self into an asset class.

But creators didn’t invent

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