In this, our latest feature, we bring you a detailed conversation with , , the company behind India’s leading Desi-Chinese and Asian QSR brands — Chinese Wok , Big Bowl , and The Momo Co . In an in-depth discussion with Pavan R Chawla , Vikas explores how Lenexis has scaled to become a ₹500+ crore enterprise, the strategy behind its flagship campaign, and how the brand is defining its next decade of growth through multi-format expansion, new-age marketing, and reputation-led leadership.

Vikas brings more than and leads Chinese Wok’s brand strategy and scale narrative — including fronting the campaign (Oct 2025) and doubling down on Tier-2/3 expansion, cricket / OTT partnerships, and creator collaborations to ‘own the craving moment’ for Desi-Chinese. He also speaks at len

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