Viva Cruises is continuously offering new products in addition to routes along the Rhine, Moselle and Danube, said Andrea Kruse, CEO and co-founder of VIVA Cruises.

“We are in our second season on Portugal’s Douro River and will soon sail on the Seine in France with the Viva Beyond,” she said in the 2026 European River Cruise Market Report by Cruise Industry News .

She added that another aim is to go beyond traditional routes. For the first time, Viva is offering a cruise to Copenhagen. A highlight is a private transfer to the Danish capital.

Another development at VIVA is the introduction of VIVA Boutique.

“Guests can tailor their journey based on three focuses: Culinary Experiences, Culture & Lifestyle, or Art. The inaugural cruise is scheduled for May 2026 in Paris,” Kruse sai

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