The Buffalo Bills still believe in Keon Coleman, but belief alone doesn’t win games. The young wide receiver hasn’t exactly met the hype that surrounded him when the Bills’ head coach Sean McDermott drafted him in 2024. Coleman has shown flashes of potential this season, but consistency remains the missing piece. As such, a Bills legend just stepped in to guide the 22-year-old receiver with some words of wisdom.

Andre Reed, one of the Bills’ greatest receivers, just posted an emotional Instagram reel that instantly grabbed attention. The clip, shared in collaboration with Buffalo Fambase , showed Reed embracing Keon Coleman and Bills’ offensive lineman Dion Dawkins before the Bills’ Week 10 game against the Miami Dolphins .

In the caption of the Instagram reel, Andre Reed wrote:

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