Following the success of its first showroom, staged in Riyadh during the local Fashion Week in October 2025, the Milan-based trade show for cutting-edge fashion, White Milano , with the support of Saudi Arabia’s Ministry of Culture and now also its Ministry of Tourism, has become an official partner of the forthcoming Riyadh Fashion Week, scheduled for October 2026.

"Saudi Arabia's Ministry of Tourism will in turn partner with White in Riyadh to support efforts to invite buyers and fashion professionals from around the world, with the goal of making Riyadh the epicentre of fashion and a premier tourist destination," a statement said.

The news was announced during a roundtable dedicated to strengthening relations between Italy and Saudi Arabia, held as part of Tourise 2025, the Global T

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