Jeep to release 12 limited-edition cars over next year. See the first

Jeep is launching a year-long cycle of limited edition, video game-esque "airdrops" of low production run vehicles, once a month for the next 12 months.

The campaign, which Jeep has called both "Operation Airdrop" and "Twelve 4 Twelve" in promotional materials, will introduce a new, limited-edition Jeep once a month, on the 12th day of each month, for the next 12 months.