The possibilities are beautiful at Ulta ... but not for this driver, who crashed into the store while leading police on a high-speed chase through suburban Detroit.

The incident went down early Sunday ... kicking off just before 1 AM when police dashcam footage captured a white SUV speeding away from three Royal Oak police officers who reportedly pulled the car over, after receiving a report of a vehicle driving on the train tracks.

The cops race back to their vehicle and tear down the street after the SUV ... making a complicated series of turns through neighborhoods and alleyways ... before the driver crashes head-on through the front glass windows of the store.

Cops hit the brakes behind the vehicle and jump out, ready to take down the driver ... who violently backs into the police c

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