• John Lewis’ 2025 Christmas ad focuses on the bond between a music-loving father and son, creating an emotional narrative • Aldi continues its Kevin the Carrot tradition with a Love, Actually-inspired trilogy, ending with Kevin’s proposal to Katie • Coca-Cola’s AI-generated advert featuring animated animals has received mixed reactions for its experimental approach

Halloween is over, Bonfire Night is in the rear view mirror, and Mariah Carey is nearly done defrosting.

That can only mean one thing. Christmas is nearly upon us.

As such, shopkeepers are already dusting off their Michael Buble records, supermarkets are full of chocolate, and keen beans have started putting up decorations.

But most excitingly of all it means it’s time for seasonal ads on the telly, because nothing says

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