PARIS – Balmain on Wednesday named French designer Antonin Tron its new creative director, tapping the Atlein founder known for structured minimalism and sculptural drape to follow Olivier Rousteing ’s high-octane, celebrity-driven era.

The move signals a shift from sequined spectacle to construction-led refinement that echoes founder Pierre Balmain’s “architecture of movement.” Tron, 41, starts in November and will unveil his first collection at Paris Fashion Week in March for fall-winter 2026, the house said.

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“I am deeply honored to be joining Balmain,” Tron said. “At its heart, the House embodies savoir-faire, culture, sensuality and elegance — fashion that is radiant, precise and bold.” He thanked Rousteing “for building Balmain into the global brand it is to

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