TORONTO - Sidney Crosby, who knows more than a little about winning a major tournament on home soil, has signed on to help bang the drum for Canada in its 2026 World Cup campaign.

Crosby, actor Simu Liu and singer Shawn Mendes are the first celebrities named to the "Iconic XI Ambassador" program.

They will use their voice and platform to help raise the profile of the co-host Canadian men in the lead-up to the June kickoff of the 48-team, 104-game soccer showcase.

The "Iconic XI" will draw on "Canada’s most respected and influential cultural leaders at the intersection of entertainment, sport, fashion, music, media, and the arts," according to Canada Soccer.

As ambassadors, Crosby, Liu, and Mendes will "leverage their platforms to amplify the stories of the Canadian men's soccer team "w

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