A WOMAN FOR ALL SEASONS: Who is Valérie ?

According to Jacquemus ’ latest campaign , starring Canadian actress, director and artist Charlotte Le Bon , she is urban, glamorous, kooky and versatile — and above all, she’s a handbag. The campaign launched online on Wednesday in tandem with a dedicated installation at the brand’s flagship on Avenue Montaigne in Paris.

Le Bon, a former model, rose to fame in France as a chronicler for talk show “Le Grand Journal,” where she did daily weather reports in the form of comedy skits. More recently, she starred as Chloé in Season Three of “The White Lotus .”

In the Jacquemus campaign, she channels her improv skills in a series of short films that show her pulling funny faces as she puts on lipstick, getting her bag strap caught on a d

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