SCOTTSDALE, AZ (AZFamily) — The owners of Gift-ology Scottsdale, Parag and Rupa Shah, have turned their passion for meaningful, personal connections into a beloved local business.

Since opening their boutique in Scottsdale almost 11 years ago, the Shahs have focused on helping customers celebrate life’s special moments through carefully chosen gifts that reflect thoughtfulness and style.

Their store has become a community favorite, known not just for its curated selection of jewelry, home décor, and unique treasures, but also for the genuine warmth and hospitality Parag and Rupa bring to every interaction.

Local shoppers praise Gift-ology’s inviting atmosphere and the couple’s dedication to customer service, often noting how it feels more like visiting friends than shopping.

While sho

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