Bharat Puri, Senior Advisor and Director at Pidilite Industries, paid a heartfelt tribute to advertising legend Piyush Pandey, remembering him as a creative genius deeply rooted in Indian culture and emotion.

Pandey, who gave India some of its most iconic ads, including Asian Paints’ “Har khushi mein rang laaye” and Cadbury’s “Kuch Khaas Hai”, passed away on October 23 2025.

Speaking to CNBC-TV18, Puri looked back on their 40-year-long creative partnership that began at Asian Paints and went on to define Indian advertising for generations. “Our partnership started close to 40 years ago. I was a young, inexperienced, wet-behind-the-ears product manager at Asian Paints. The agency brought in a young Hindi copy chief — that was Piyush. From the very first conversation, I knew he was differe

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