With grocery budgets still under pressure, consumers can still stretch their dollars and keep holiday meal costs down, according to Wells Fargo’s latest Thanksgiving report.
The report led by chief agricultural economist Michael Swanson estimated that shoppers who choose all private-label items for their Thanksgiving meal will spend about $80 for a feast serving 10 people. Those who stick to name brands will pay nearly $100, according to the report, which was developed in collaboration with Robin Wenzel, head of the Wells Fargo Agri-Food Institute, and Courtney Schmidt, the institute’s sector manager.
"The turkey industry takes orders from the supermarkets months in advance for Thanksgiving. It looks like producers picked the right number of birds to prepare, and the price reflects the

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