Summary: • Audi is officially entering Formula 1 and will debut for the 2026 race season • The R26 Concept race car features a split titanium and black/Audi Lava Red base color scheme • Audi will officially debut the R26 in January, 2026, and set to compete in March in Melbourne, Australia

Audi has unveiled the design identity for its Formula 1 entry and took the time today to preview its Audi R26 Concept racer.

The R26 Concept, a preview of the actual race car that will debut in January 2026, showcases the brand's new visual identity. Chief Creative Officer Massimo Frascella described the F1 project as a "pioneer for the new brand identity", based on principles of being "clear, technical, intelligent and emotional".

The car's design features minimalist graphic surfaces and a colo

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