The former chief executive of WPP’s Motion Content Group — the producer behind “Love Is Blind” and other reality TV shows — is suing the ad agency, saying he was fired after he flagged alleged improper billing practices.

In the lawsuit, filed in U.S. District Court for the Southern District of New York on Tuesday, Richard Foster said he was ousted after he repeatedly warned senior managers about alleged “kickback practices” involving the company’s “rebate-driven deals” that he said “were unsustainable, unlawful, and a significant threat to the Company.”

Foster, a 17-year veteran, led WPP’s media division that is the producer and co-financier of “Love Island” and some 2,500 other television shows around the world. The division was rebranded in 2023 as GroupM Motion Entertainment in North

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