A coalition between Pornhub's parent company Aylo and other adult content producers has come together to create the Adult Studio Alliance (ASA), which aims to standardize safety across the industry with its Code of Conduct.

Safety precautions, such as testing for HIV and other STIs every 14 days, have long been mandatory for professional porn productions in the U.S. However, the ASA's goal isn't to introduce new safety procedures — it's to standardize them in a clear, unified, and structured way, as stated in a press release.

Key guidelines of the ASA include: • Give performers full transparency, like scene details and partners, prior to booking

Give performers full transparency, like scene details and partners, prior to booking • Boundary checklists and pre-shoot discussions

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