The latest tech gadget from Apple isn’t what consumers were expecting in the company’s announcement Tuesday. Meet the iPhone Pocket, a 3D-knitted accessory marketed by Apple as a “piece of cloth,” built to carry the iPhone and “all pocketable items” while serving as a stylish addition to any wardrobe.

Yoshiyuki Miyamae, design director of Miyake Design Studio, explained, “The design of iPhone Pocket speaks to the bond between iPhone and its user, while keeping in mind that an Apple product is designed to be universal in aesthetic and versatile in use.”

Apple shared the pocket itself is inspired by the original ribbed pleats of Issey Miyake, the designer behind Steve Jobs’ iconic black mock turtleneck .

For some, the iPhone Pocket is stirring memories of a simpler Apple era. Back in

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