Shopping is an art, a skill I’ve mastered after years of scrolling, adding to (and subtracting from) my cart, and testing different products for a living. That said, word of advice for those gearing up for the holiday shopping olympics? Start now. Waiting until Black Friday, which falls on November 28 this year, to comb through dozens of pages, only to be left with crumbs, is a heartbreak I wouldn’t wish on my worst enemy. Instead, it’s the weeks and days leading up to the major discount day that matter the most, where you can score early deals on every category, especially fragrance.

Gifting fragrance doesn’t have to be hard, especially if you opt for perfume gift sets—which offer an eau de parfum, and sometimes a lotion or shower gel—or trial-sized versions of popular scents. Most tim

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