Ford Motor Company has unveiled a new way to experience one of America’s most iconic cars.

The automaker on Saturday opened "American Icon: A Mustang Immersive Experience," a limited-time installation in Los Angeles that features visual effects and Hollywood vehicles to celebrate six decades of the Mustang.

Inspired by popular immersive art exhibits, the experience takes visitors through a sensory journey of the Mustang’s history and cultural impact, according to Ian Cohen, head of creative and content for global communications at Ford Motor Company.

"It kind of became this beautiful experiment almost to say, 'Hey, can we do an immersive experience and use a vehicle as a centerpiece of the story?'" Cohen told FOX Business.

Located at Los Angeles’ Ace Mission Studios, the exhibit be

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