Genesis is economically successful as a car company but their motorsports division is perhaps too successful, company president and chief creative officer Luc Donckerwolk e told Newsweek during an interview at The National AutoMuseum - The Loh Collection this autumn.

The automaker, a division of Hyundai Motor Group, is using the 2025 FIA World Endurance Championship (WEC) season as an extended testing session ahead of the company’s official entry into the series in 2026, racing alongside models from other automakers including Ferrari and Porsche.

The company plans to enter the car in the IMSA SportsCar Championship’s GTP category from 2027.

“He really does not want to make us take any shortcuts,” Donckerwolke said, describing the company’s motorsports directive from Hyundai Motor

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