Long ago, much before NASCAR, a teenage boy found love for stock cars while working on one in the early 60s. That same boy would go ahead to establish one of the most dominant teams in NASCAR — Hendrick Motorsports. He was none other than Rick Hendrick. Since its formation, Hendrick Motorsports has racked up over 300 Cup wins and 15 championships to date. As Hendrick once put it, “People think I’m a car dealer who got into racing, but it’s really the other way around.”

On the other hand, Jeff Gordon, a four-time champ and now vice chairman of HMS, knows what it has taken to build a legacy like HMS. He has closely watched the growth of HMS for more than thirty years since joining as a driver in 1992. Yet amid changing cars and formats, what keeps team Hendrick still winning after four deca

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