The age of the Mormon wife is upon us. In 2025, it can seem as though Utah’s chief export is traditional womanhood, as manifested in the meticulously groomed, carefully stage-managed yet strategically intimate realms of social media and reality TV. While Mormons have been overrepresented in this sector since the dawn of “mommy blogs” in the early 2000s, the trend accelerated with the explosion of visually oriented platforms like Instagram and then TikTok. Now, Utah homesteader and mother of eight Hannah Neeleman , whose social media handle Ballerina Farm is a household name, has a lifestyle brand, a staff of 60 , and over 20 million followers. Hulu’s The Secret Lives of Mormon Wives , a reality show that chronicles the fallout of a “soft swinging” scandal involving a clique of at

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