“It’s not about being a competitor or a challenger. It’s about being an option. There are other options in every business, right? There’s DraftKings, there’s Nike, there’s Adidas. There’s always options. So it’s not about being a challenger or a competitor or putting the NBA out.” Maverick Carter, who was spotted alongside LeBron James and agent Misko Raznatovic, yachting in the south of France, discussed a bold new vision for the future of basketball. While Carter eventually stepped away from the talks, Grady Burnett and Geoff Prentice carried the vision forward. From those early conversations, Project B was born.

A former Google and Facebook executive, Burnett confirmed that the league has been two years in the making , with plans to launch a men’s equivalent as well, eventually.

“B

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