The time has come to convene an emergency meeting of the MomTok board of directors. Never in the storied history of MomTok have the core brand values been this desecrated. Female empowerment is at an all-time low.

Brand-health alarms should have gone off when the first words of this season were spoken by Nick Viall and cranked even louder the first (or even the fourth) time Jordan used the word “emasculating.” Maybe if all MomTok members past and present united, they could have prevented the premiere’s main character from becoming the Cialis-induced, blackout-produced semen found in some barely famous bro’s underpants.

But MomTok has been running on a skeleton crew stretched to their limits, attending influencer events and feeding the algorithm. So here we are. But I have faith the ladie

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