The Cannes Lions International Festival of Creativity , taking place 22-26 June 2026, has announced updates to the Awards ahead of opening for submissions in January. As commercial creativity continues to reshape business and culture globally, next year’s Awards will continue to recognise breakthrough creativity with the introduction of the Creative Brand Lion, as well as a number of evolutions across the breadth of the Lions.

About the Creative Brand Lion, Simon Cook, CEO, LIONS , said: “For 70 years, we’ve recognised the work and creative outputs that drive demand for brands all around the world. But in 2026, we’re asking a different question: what are the inputs that make those breakthrough ideas possible in the first place? The Lion will recognise the visionary brands that are bui

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