Indian gold demand is undergoing a major change, with a growing share of buyers turning to gold as an investment rather than only as jewellery. According to Dileep Narayanan, Head of Bullion and Treasury at Malabar Group, nearly 20–30% of gold demand now comes from investment products such as coins and bars.

“We’ve seen a big move toward investment demand, especially during the Diwali season,” Narayanan said. “People’s trust towards gold is increasing, and participation through digital gold and other platforms is also on the rise.” He noted that many price-sensitive buyers are now focusing more on quality and long-term value than short-term price dips, showing a “structural maturity” in Indian demand.

Also Read | Gold prices likely to stay volatile, silver may outperform in 2025: Metal

See Full Page