If you’re in the business of publishing content on the internet, it’s been difficult to know how to deal with AI. Obviously, you can’t ignore it; large language models (LLMs) and AI search engines are here, and they ingest your content and summarize it for their users, killing valuable traffic to your site. Plenty of data supports this.

Creating a content strategy that accounts for this changing reality is complex to begin with. You need to decide what content to expose to AI systems, what to block from them, and how both of those activities can serve your business.

That would be hard even if there were clear rules that everyone’s operating under. But that is far from a given in the AI world. A topic I’ve revisited more than once is how tech and media view some aspects of the ecosystem d

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