• Over a thousand Starbucks baristas have begun an open-ended strike, with plans to expand the action. • It disrupts Red Cup Day, a major sales draw that offers customers a free reusable cup with purchase. • This is the third work stoppage since Brian Niccol became CEO, and some shareholders are concerned.
Thousands of baristas, who've spent years trying to unionize Starbucks, are done waiting.
It's Red Cup Day — when Starbucks, which is in the middle of a massive turnaround campaign, usually gives away reusable cups and rakes in record sales — but instead, thousands of baristas are walking off the job, in hopes that the coffee giant sits down to finalize their first contract.
Baristas at more than 65 stores across 40 US cities launched their strike on Thursday, disrupting the histo

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