The Film Federation of India (FFI), in collaboration with People for Animals (PFA), on Thursday announced the launch of CineKind, a new initiative that recognises acts of kindness and humane storytelling in Indian cinema. The first CineKind Awards will be held in Kolkata on December 20, 2025.

The initiative aims to celebrate films and creators who use their art to promote compassion, empathy and awareness for animals, the environment, and ethical living.

Speaking to ANI, Chairperson of PFA Maneka Sanjay Gandhi explained the purpose behind the initiative.

“CineKind will give awards every year to the most compassionate films. It will be held every year in October. Films change the culture of India, and they influence people. It is important to involve the whole of the film industry,” she

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