COLLEGEVILLE — America250PA announces Ursinus College as the winner of its seventh annual 2025 Direct Effect Innovation Challenge, a multi-round competition that challenges students from post-secondary institutions across the Commonwealth to design and develop integrated marketing campaigns that explore solutions to real-life challenges and questions.

Ursinus College competed against four other post-secondary institutions-Rosemont College, Westmoreland County Community College, Penn State Altoona and Cairn University-and received the highest score from a judging panel of industry professionals.

The 2025 challenge consisted of three rounds: a campus round, a virtual second round, and an in-person final round at the Pennsylvania State Capitol Complex in Harrisburg, Pa. This year’s theme,

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