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TKO

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TKO Group Holdings — the parent company of UFC and Zuffa Boxing — has signed a multiyear partnership with Polymarket to bring real-time prediction markets into live combat sports.

The deal makes UFC and Zuffa Boxing the first sports organizations to incorporate prediction market technology into live events. Polymarket will provide real-time data visualizations of fan sentiment and momentum during fights, offering an additional layer of engagement alongside traditional sports betting.

"What's exciting about our approach is you can buy and sell and you can trade just like a stock throughout the fight," Polymarket CEO Shayne Coplan said Thursday on CNBC's " Squawk Box ." "You can buy and sell as momentum swin

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