redBus, the online bus ticketing platform, has launched a new Maharashtra-focused ad campaign, Majhi bus, manjhe redBus , celebrating the role of buses in connecting every corner of the state. As Maharashtra continues to be the largest state for bus travel on redBus, the campaign captures its vibrant travel culture through humour and familiarity.

The ads showcase redBus’ core strengths — wide connectivity and affordable ticketing — while catering to the different needs of Maharashtrians, from discounts to route connectivity.

The Majhi bus, manjhe redBus ad films bring to life everyday characters like Shinde Kaku and Aaba, who comically deliver a deeper message — how redBus is the ultimate travel app for all Maharashtrians. Through witty, slice-of-life storytelling, the campaign reinf

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